History

Building a Legacy

For the last 20 years, Mr. Piseth and Ms. Chanlin have encountered many challenges trying to research and bring the latest automotive techniques and hi-tech systems to Cambodia but have persevered through it all. Today, they are accomplished business owners with a global portfolio:
  • Asia Auto car workshop spanning 3 outlets and 100 employees
  • Major importer of premium and luxury cars
  • Major importer of original spare parts from Germany, Japan, USA, Italy
  • SH Auto, a warehousing company in USA
  • Official dealer for INKAS Armored Vehicles
  • Distribution rights for Limos by Moonlight
These accomplishments have since gained utmost confidence from local customers and foreign corporate partners alike, leading Mr. Piseth becoming a member of YPO Cambodia Chapter, a global leadership community of chief executives across 130 countries.

Iron Motors

Iron Motors Co., Ltd is the automotive subsidiary owned and operated by the holding group, Iron Capital Plc. Over the past 20 years, our Co-Founders have been servicing premium and luxury car owners ranging from Bentley, Rolls Royce, Lamborghini in the luxury sector, and pinnacle companies in the premium sector like Mercedes, Lexus, Land Rover and BMW. As serious automotive industry entrepreneurs, as well as passionate car owners, they have resolved to fix this existing problem and pursue to represent an official car dealership themselves. It is their honest believe that their domestic and international experience can be better used to represent a luxury and and focus on Premium car segment brand in Cambodia without sacrificing the heritage, tradition and values of the brand. Iron Motors was born as part of a changing movement to improve the standards and benchmark in the automotive industry of Cambodia while the country reinvents itself to be more competitive on a global stage. We are committed to provide local consumers a premium and trusted car brand in the near and long term future..

Our Vision

Our vision is to invest in and develop automotive industry-leading businesses and contribute to the long-term sustainable development of the local economy in which we operate.

Mission Statements

To Our Community and Partners
Build a long-lasting relationship built on trust, fairness, quality and equality with all stakeholders, starting with business partners, communities in which we operate and our customers.
To Our Customers
Deliver the best quality and value for money in products and services to all our customers
To Our Employees
Develop and maintain a company culture and create opportunities for our employees which encourages our employees to feel engaged with their responsibilities and connected with the company

OUR VALUE

Quality
Accountability
Respect for People
Integrity
Teamwork

OUR TEAM

Organisational Structure
Piseth (Richard) Seang
Chairman
Richard is a full-time member and Chapter Family Officer of YPO. He has over 20 years experience operating in the premium and luxury automotive industry, both domestically and internationally. He is well experienced in establishing and operating automotive dealerships and operations.
Buth Kolyan
Managing Director
Kolyan has managed businesses in the luxury retail segment with focus on automotive. She is well experienced in managing multi-brands luxury cars dealership, influencing and educating UHNW-Individuals in Cambodia when it comes to fulfilling their aspirations of commissioning and owning luxury motorcars.